I find the product should do well and the price of the track and saw are competitive, but the package is way to much !
Kreg has a good reputation and a following so I think they will sell many. I however have a hard time justifying spending that much for something that I already have and use, a simple saw specific straight edge home made, inexpensive and works well. They are way less expensive than Festool.
I'm with you Dan - a home made straight edge made for a specific saw. Have on that's 8' and one that's 4', labelled for a specific saw.