What's In A Name... - Page 3 - Router Forums
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post #21 of 87 (permalink) Old 09-11-2016, 08:17 AM
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Barb,

This Etsy thing isn't going to replace your job. THere's so many shops on it doing the same thing that it's a fight who can sell it the cheapest, regardless of quality. They charge for every item listed and charge for each "benefit".
You'll get some sales, but not a whole lot. What I did find out, was that the sales I get off Etsy are for mostly the same items. It's a good way to narrow down your product offerings to the most saleable.

Just relating my experiences on it, and what info I've got from a few others who are on it. It's another piece of the pie at best.

HJ
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post #22 of 87 (permalink) Old 09-11-2016, 08:31 AM Thread Starter
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Originally Posted by honesttjohn View Post
Barb,

This Etsy thing isn't going to replace your job. THere's so many shops on it doing the same thing that it's a fight who can sell it the cheapest, regardless of quality. They charge for every item listed and charge for each "benefit".
You'll get some sales, but not a whole lot. What I did find out, was that the sales I get off Etsy are for mostly the same items. It's a good way to narrow down your product offerings to the most saleable.

Just relating my experiences on it, and what info I've got from a few others who are on it. It's another piece of the pie at best.

HJ
Thanks for the input, John. Didn't plan on making Etsy the sole avenue, and looking into ways (be it other consignment shops, etc) to get out there. There's a page called "Michigan in Metal" I've seen on FB- I need to utilize my page that's there more, as well. (Out of the Woodwork is the name of my FB Page.... really need to do some updates there, big time.)
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post #23 of 87 (permalink) Old 09-11-2016, 08:59 AM
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Okay.. went to the site...
the competition there is some kind of staggering and there are some tough acts to follow.. a lot of them...

can't help but see w/ anything consignment, they will always get a piece of your pie whether you get any or not...
and there are only so many pieces before you start owing pieces....

some think material...

TED: Ideas worth spreading (need to explore this link)
Create your marketing strategy
How to Create an Effective Business Marketing Plan

This would have been the week that I'd have finished chewing thru the restraints...
If only new layers hadn't been added....

Stick....
Forget the primal scream, just ROAR!!!
"SNORK Mountain Congressional Library and Taxidermy”
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post #24 of 87 (permalink) Old 09-11-2016, 09:05 AM
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Barb, when I used to open a new unaffiliated business we would role play answering the phone. When we found a name that sounded good to us we had a name.
My suggestions would be:

Sign it in wood

Ur sign here

Images in wood

Signs as you like them

Messages in wood

As you mentioned I don't like my name to appear in a businesses name either.

Good luck with your new adventure.

"The difference between genius and stupidity is that genius has its limits". Albert Einstein
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post #25 of 87 (permalink) Old 09-11-2016, 09:18 AM
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Sign It
Sign Me Up
What's Your Sign
Sign Creations

Gene Howe
Snowflake, AZ

'The true soldier fights not because he hates what is in front of him, but because he loves what is behind him.' G. K. Chesterton

Please edit your profile with a name and location so we can better assist you and make for a friendlier forum.
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post #26 of 87 (permalink) Old 09-11-2016, 09:51 AM
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@OutoftheWoodwork Barb, Some time ago I wrote out a plan for marketing signs, can't recall the post, but the gist of it was to locate inns, rustic hotels, bed and breakfasts, and other sites that might need and appreciate wood signs. Reach them, visit them, stay in tough with them and after you visit, suggest signs that you think might make be useful and helpful to their guests. I'd avoid chains.

On your visits, pick up any cards or papers that have their logos on it, and suggest signs that include it in wood. Multiple signs on a theme with a logo would be an appealing item for some small businesses. You can often find logos on facebook or websites. I don't think you'll make much selling in shops because they need a hefty markup. Don't forget mom and pop restaurants. Research on the internet by including cities and regions along with other search criteria.

I'm a business consultant, do it for a living in a narrow specialty, but rifle shot marketing is the key to any small business. It will be about the personal relationships you develop over time. Repeat customers are what you want.

Having suffered through some pretty hard times as my business got rolling, I know that you will be putting in a lot of effort on marketing with only modest rewards, so plan on it. Do as much as you can while still employed - don't quit your day job right off the bat. Use your weekends for marketing excursions, build in the evening. Meet all your deadlines and deliver a little ahead of your promised times. Have a great local reputation for delivering the goods. Until you can do CNC signs, forget about corporate customers, they will squeeze the nickles out of your deals.

Our website is really a brochure, very elaborate, filled with information, but I don't think internet sales will be a significant part of your business. But having a site is important. I don't think you need to have an e commerce site, which is not cheap to setup or maintain. Accepting credit cards is now pretty easy, but will bleed of about 3 percent of your billing plus a monthly fee.

Passive marketing, shows, local craft fairs and waiting for business to show up just won't get you anywhere. You have to go for premium business. I also think you will have to find other items to make and sell, sign holders, I don't know, maybe everyone here could suggest other items you could produce. But make no mistake, your life becomes about marketing your services! And if you get good at that, you might find that representing sign makers who can't handle marketing will be a better opportunity.

I hope you can manage to do this thing. I've been self employed for 3 decades, and I don't think I could ever stand working for someone else. It took me several tries to make a business work. A friend of mine once commented that he'd never met anyone as persistent as me. I wish for you the persistence needed to make your business vision come to pass. I'm happy to offer information if it will help. You are one of the people on this Forum that everyone loves and respects, and I know we're all pulling for you to have the life you love.
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post #27 of 87 (permalink) Old 09-11-2016, 10:11 AM
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@DesertRatTom
Priceless advice.
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post #28 of 87 (permalink) Old 09-11-2016, 10:24 AM
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Just a thought prompted by Tom's excellent post.
Uniquely designed business card holders with a logo, could be an adjunct to your repertoire when visiting those small businesses he mentioned.
Don't forget the mundane. Restroom signs, both directional and identifiers. Menu board headers, too.
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Gene Howe
Snowflake, AZ

'The true soldier fights not because he hates what is in front of him, but because he loves what is behind him.' G. K. Chesterton

Please edit your profile with a name and location so we can better assist you and make for a friendlier forum.
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post #29 of 87 (permalink) Old 09-11-2016, 10:27 AM
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Sign Liqidation World

You think it , we build it !

Buy a sign , save a Child

Creative signs

Creative sign solutions

Unique Signs

Unique Sign Solutions

Sign Solutions

There's a sign for you

There's a sign for U
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This machines broken

Last edited by RainMan 2.0; 09-11-2016 at 10:39 AM.
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post #30 of 87 (permalink) Old 09-11-2016, 10:55 AM
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I'm still unhappy that Bentley did not get called "Old Rusty". N
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