The color looks about right but some of the Chinese makers have been copying Freud's and CMT's colors, most likely on purpose. Freud usually has their name on the shaft so if none of them have that then they are likely knock-offs. The fact that the router is one of the cheapest you can buy I would suspect the bits are too if both came from the same source.
Someone I consider a master woodworker once told me that a master woodworker is not someone who never makes mistakes. He is someone who is able to cover them up so that no one can tell.