This is the type of question that opens up a can of worms. I'm sure you'll get a lot of advise here, but I will give you some basics.
Decide what you will be doing the most of, and go from there. Do you need 1/4" for trim and palm routers or 1/2" for full sized. Remember the 1/4" can be used in a full sized with the correct collet or reducer. Not best practice, though.
There are two schools of thought here. Buy a cheap mid-quality starter set and see what you use the most and then replace them with good quality bits. You probably won't use all of the bits included in a starter set but cost wise, if you don't know what you need, may be the way to go. The second school, says, buy good quality bits and skip the cheap ones. Again, here you have to know what you need.
I'll offer this, Whiteside has a seven bit set for around $95. It is high quality and contains an assortment of the commonly most used bits. It can be purchase in both a 1/4" and 1/2" sets. Other manufacturers have similar sets. The Freud sets you show are good bits, but you may not end up using some of them.
Certainly, you'll at a minimum need straight, pattern, roundover, trim, and champher bits. Need will dictate what size is best. Later on you will probably add additional sizes of these and edge profile bits.
As for brands, there are many out there. Price isn't always an indicator of the quality. Certainly, you will get many suggestions based on individual experiences. I personally prefer Freud and Whiteside. I have or have used Amana, CMT, Rockler brand, and various other lower priced bits. Some work, some are OK and some were a waste of money.
Hi, sorry I missed you. I have gone to find myself, but if I return before I get back, please ask me to wait.
Nothing ever gets built on schedule or within budget.
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Last edited by schnewj; 04-17-2016 at 12:34 PM.