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Press Releases
B&G Plastics Announces the Emtag (TM)
Improved Anti-shoplifting Protection for ALL Electrical Products.
In response to retailer demand for better product protection of high-theft electrical products, B&G Plastics, the leading source for EAS-Integrated tagging devices, announces the release of the Emtagtm series, EAS-Integrated tagging solutions.
The Emtagtm is specifically designed to affix to integrated power cords of electrical products. Constructed of two components made from a high impact polymer, one component houses the Acousto-magnetic EAS device, which is applied by B&G during production. The components simply snap together, permanently locking onto the power cord.
Testing by an independent laboratory has proven that the Emtag is 200-300% stronger than any competitive product on the market. A stronger EAS tagging solution is harder to defeat. The Emtagtm 's significant strength provides dramatically superior product protection from shoplifting.
The simple application process and low cost make the Emtagtm extremely attractive to manufacturers for EAS-source tagging and to retailers for protecting floor samples.
"By attaching directly to the cord, the Emtagtm protects the product... not the packaging", said Jack Mohrle, National Sales Manger, EAS Products for B&G. "The improved product protection permits more aggressive merchandising, which has been proven to dramatically increase sales and profits for both the retailer and supplier", he said.
The Emtagtm has been designed to subtly blend with the power cord, masking the anti-shoplifting protection that it provides. The device can be customized to a client's color and imprint requirements, and is available in a range of sizes to accommodate multiple cord dimensions.
The Emtagtm is currently being used to protect an assortment of products in the Home Center and General Merchandise retail categories.
B&G Plastics is the leading worldwide resource for plastic accessory hangers and promotional merchandising devices. In addition to producing a wide range of EAS integrated tagging products for anti-shoplifting programs, B&G Plastics, Inc. distributes EAS label media worldwide.
For more information contact: Jack Mohrle -- B&G Plastics, at Tel: 973.824.9220 -- Email:
[email protected] , or Andrew Au -- B&G Plastics Far East Ltd, at Tel: 852.2389.1864 -- Email:
[email protected].