Great info, Scott. What are you making that allows you to bill that much in a month? My woodworking frequently involves a lot of detail work on one-offs and commission work and some of it commands a higher price but quantity is low; I'm billing 1/10 that on an average month but I probably stay just as busy with nights and weekends. Granted, I'm just getting started and have only just begun to do any marketing although I too have been in sales/marketing for 25+ years so I know how important that is. But we don't have a store front and have yet to kick off our Etsy shop so most of my work is for a couple of shops and people in town.
Thanks!
David
Hi Dave
Most of what we sell is what i would loosely classify as Cabin signs. 24" x 24" 3D painted, carved outdoor themed name signs. These sell in the $200 to $300 range. Moose, bears, salmon, loons, Alaskana stuff.. etc. 10 or so each month.
Than salt that with a few 36 " to 72" signs that run $600 to $1200.
Like Tom mentioned we also end up with some business that i call B to B. business to business. Bed and breakfasts, lodges, and tourist shops that want signature pieces. These are larger CNC pieces like carved benches, and Bed headboards. Again, $500 to $2000.
On the bottom end is simple routered name signs. I charge $40 for a 24 x 6" raised letter sign with a family name or address. Spray it black, run it through a planner.. done.. these a great place to up sell to something with 3 D and maybe even a painted sign.
I keep a stock of cribbage boards in the store any one for $89. I also have dozens of Carved panels in the store for customers. a few CNC puzzle games, rod holders, coat racks. A store makes it easy to have a broad range of stuff around ... and it keeps my interest up.
Than occasionally we get a bigger pieces. I just finished a 34' carved Mural for a local Childern's library.. they had an association with a solid budget and wanted to add some bright colors to the 3 archways entering the library. We get a few big commissions each year that run $3000 to $8ooo.
If you find us on Facebook at Willow Creek gallery.. you can see much of what we sell. I also use FB extensively to market.. Way more sales come from that than our Web Page.. Not in Etsy yet, but headed there..