I think Rebelwork's comment is on point. There are many quality products. Discovering how they feel in YOUR hands is a BIG part of the selection process. If a switch's location or operation doesn't work well for YOUR hands, or you don't like some other way the router works, you may not like it, and may not like to use it as much as another product. Some prefer Bosch, some like Dewalt, some like Makita or Milwaukee, some have used Craftsman or Ryobi for years, and on and on. Maybe one way to decide is looking at reviews where different machines are compared, but most will be found to be more than adequate. Then it's time to handle them yourself and see if you will be satisfied with how it works. And you may want to look at ScottGrove's recent review of the rather inexpensive new Skil router. It's far from the most expensive router he's got I'd guess, and there are some things and quirks about it that he commented on -- but all in all, he seems to think he'll be keeping it because there are times he'll find it gets the job done. Yes, a Milwaukee person will prefer the Milwaukee product, the Bosch man will probably rave about the Bosch and so on. They may base that preference because of the tool's function, it's durability, the company's support --- or they may just look at the name on the product and their past experience. But I think Rebelwork and a lot of others who have used a lot of different routers over the years would still say you ought to see how a number of them feel in your hands. You can find a lot of people who would support almost any product, but that doesn't mean it's balance, function and ergonomic issues are right for you.