Irwin are cheap bits and it's possible the shaft was slightly under size. Also that is a very cheap router. It wouldn't have a top notch collet in it so it may not have been gripping it that well. You also said something about it only fitting half way into the collet. That isn't enough. At the least it should be about 7/8 all the way in and that only when you desperately need just a little more depth to finish a job. You'll probably get sloppage and may damage the collet if you go less.
Hi Lana and welcome. The keyhole bit is a problematic design. The problem is that it can't get rid of the chips it makes very easily. The best method if you can do it is to make a slot with a straight bit that is equal to the narrow slot the keyhole bit makes and then use the keyhole bit to make the wider channel underneath. This gives those chips an escape route. And yes you are supposed to back it up to the start before you release the plunge in normal use (vertical orientation in your piece). Generally to be able to do that you need to be using some type of guide. If the two step process is too hard then cut a bit and then back up and out and blow the chips out of the hole.
Hi Lana and welcome. The keyhole bit is a problematic design. The problem is that it can't get rid of the chips it makes very easily. The best method if you can do it is to make a slot with a straight bit that is equal to the narrow slot the keyhole bit makes and then use the keyhole bit to make the wider channel underneath. This gives those chips an escape route. And yes you are supposed to back it up to the start before you release the plunge in normal use (vertical orientation in your piece). Generally to be able to do that you need to be using some type of guide. If the two step process is too hard then cut a bit and then back up and out and blow the chips out of the hole.