With this part of the country so dry and scads of forest fires, that guy would be put under the jail. Wife looked at pictures of Gatlinburg, TN- fires have destroyed homes, hotels, businesses and is threatening the Aquarium. Dollywood isn't out of danger, either. Looks like this is going to be a rather slim Christmas. Over 11,000 people have been evacuated from the area.
As far as the ad itself, it's a shame that people can't come up with anything better. Remember the first Infiniti ads? You didn't see a car for a month. Then when the dealers opened, people swarmed in to see what the car looked like. IMHO, one of the best ad campaigns ever.
Signing off until the next time!
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