A spiral cut bit would be cleaner but I think you would want to use a down cut...that will cut towards the slot rather than away and leave a crisper edge at the opening of the slot.
https://www.canadianwoodworking.com/tools/router-bit-comparisonIf you can control the cut then use the 3/4. I find it hard to make a nice straight cut without a double edge guide system. Somewhere along the way the bit starts to wander a bit without the other edge guide to trap the board in place for me but you may be able to hold the line on it. The spirals are a little easier to use because they clear the chips out of the cut but you're only going a 1/4" deep so not that big an issue.
MCLS bits are near the bottom of the scale according to bit tests I've seen. Whiteside always came out on top but the last bit test was a over 10 years ago now. Neither Freud, nor CMT, nor Amana did all that well back then (2007) but they may have upped their game since then. Lee Valley and Infinity did well and even Rockler scored better than the 3 big name bits.
I think (VOE) Whitesides are excellent bits w/ Freud being their serious competition...The two comparisons Stick referred to don't have Whiteside as a contender which seems odd as I think they are generally rated very highly. But for the record I did a test cut with a piece of scrap maple and set the bit height to 1/4" and adjusted the fence for the 1st cut, adjusted again overlapping the 1st cut maybe 50%, and then made the final adjustment for the last cut. The cut and groove is very fine with flat bottom and crisp sides. When I do this to the actual material I'll make a double pass for the height and just take off 1/8th or so each pass. While it did cut fine it seemed to want to not go as smoothly. The fence and feather boards ensure the straight cut while the push blocks hold the material down firmly although I may just use the Jess Em Clear Cut Guides along with the feather boards. I haven't tried that before.
Steve; Whiteside isn't readily available up here, N. of 49. Not saying you can't find them but Freud, CMT, Dimar, and Lee Valley are way more common and shipping is quick and easy.The two comparisons Stick referred to don't have Whiteside as a contender which seems odd as I think they are generally rated very highly. But for the record I did a test cut with a piece of scrap maple and set the bit height to 1/4" and adjusted the fence for the 1st cut, adjusted again overlapping the 1st cut maybe 50%, and then made the final adjustment for the last cut. The cut and groove is very fine with flat bottom and crisp sides. When I do this to the actual material I'll make a double pass for the height and just take off 1/8th or so each pass. While it did cut fine it seemed to want to not go as smoothly. The fence and feather boards ensure the straight cut while the push blocks hold the material down firmly although I may just use the Jess Em Clear Cut Guides along with the feather boards. I haven't tried that before.