Here’s a classic case of brand conditioning at work. I have been using Craftsman drills for years. I’ve had many of them and used and abused them. Flat wore them out. I’m talking falling from ladders and off of roofs abuse, and overheating from hard long use. Left in the sun for hours and expected to run. Used in the rain and put up wet. Left in the bed of the truck in the rain. Batteries left in frigid temps in the truck, and charged and recharged no telling how many times, used and drained, sometimes put on charge and left for days instead of an hour because I forgot them. These drills and batteries have took it all like a champ (‘cept that one that shattered from a 2 story fall to concrete, but it’s not the only one that did that, just the only one to break from it). I’m running three of them now that are 6-7 years old and still kickin’ it like new.
I always chose Craftsman because they held up and didn’t cost much. I just discovered they have been made by Ryobi all along. I believe mine are Ryobi drills based on the 315 in the first part of the model number (315.115430 and 315.119100). But when it comes to the name Ryobi I’ve always thought of it as cheap and not likely to last. I’ve had zero experience with products under that name yet I’ve never had any interest in it just because of what I’ve heard. Then, just now as I was reading and learning about them I literally, consciously, felt my opinion of that brand change. I suddenly feel confident now that I could buy one and use it just as hard as the Craftsmans and expect it to last (as long as I don’t drop it 2 stories, more than once).
I’m beginning to look at new drills because of the age of my current ones. Not that they are fading or failing. Just that “it’s time”.