Bosch owns Freud? No wonder their blades and bits are generally so good.
But they also own Diabolo, the "cheap" Freud...
I think the owner doesn't matter that much. Each brand has it's own level of quality. Sometime the quality is consistent (lower or higher...), and sometimes it varies (if they contract out on specs, each batch can have a different quality). It's hard to make a buying decision based just on perceived quality of the brand's owner.
One year of experience repeated 10 times is not 10 years of experience.